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One stop for all rodeo news

Welcome to Rodeo Excel.  It is our belief that rodeo represents our great nation's belief in God and country.  There is nothing purer than a cowboy who believes they can ride any animal, anywhere, anytime.  Just because they can; A cowboy who does not hesitate to dare an animal to be their very best.  Rodeo is not a wild west show and display of technique.  It is an extreme contest between animal and athlete, where two greats come together, to do what their peers cannot.    

Rodeo Excel provides the best rodeo and entertainment available.  We believe that the cowboys will rise to the occasion.  It is our goal to ensure that we give back and recognize both the cowboy and animal athletes that make rodeo special.  Rodeo Excel is working to invest in the success of the cowboy inside and outside of the arena.  We understand and appreciate the cowboys' willingness and confidence to put everything on the line every single time they nod their head for their bucking horse or bull.

Hell's A-Roarin' Xtreme Broncs, Bulls, and Art Show was a success!
VIEW FULL NEWS PAGE
LEARN MORE ABOUT America's Rodeo Heritage
Respect, Pride, Passion

Stand for something.

Walk in the footsteps of rodeo legends and see how ProRodeo grew into the great American sport it is today. Narrated by PRCA announcer Anthony Lucia.

Meet our team
EDITOR
Brian Gifford

An ex 9-to-5 guy who found his passion in sunset big waves colorful tees. When he's not surfing he's designing your next t-shirt.

EDITOR
Ellen Webb

This girl loves two things in this world fresh air and fresh pair of flip-flops. She's the face of this company. Customers love her.

Designer
Ivan Daniel

This girl loves two things in this world fresh air and fresh pair of flip-flops. She's the face of this company. Customers love her.

People Behind GRIT
Meet our team
Designer
Calvin Holmes

An ex 9-to-5 guy who found his passion in sunset big waves colorful tees. When he's not surfing he's designing your next t-shirt.

Store Manager
Ellen Webb

This girl loves two things in this world fresh air and fresh pair of flip-flops. She's the face of this company. Customers love her.

Designer
Ivan Daniel

An ex 9-to-5 guy who found his passion in sunset big waves colorful tees. When he's not surfing he's designing your next t-shirt.

Store Manager
Daisy Bradley

This girl loves two things in this world fresh air and fresh pair of flip-flops. She's the face of this company. Customers love her.

Blog Writer
Elmer Walton

An ex 9-to-5 guy who found his passion in sunset big waves colorful tees. When he's not surfing he's designing your next t-shirt.

Marketing
Ronnie Kelly

An ex 9-to-5 guy who found his passion in sunset big waves colorful tees. When he's not surfing he's designing your next t-shirt.

Marketing
Bettie Walker

This girl loves two things in this world fresh air and fresh pair of flip-flops. She's the face of this company. Customers love her.

Designer
Francis Cobb

This girl loves two things in this world fresh air and fresh pair of flip-flops. She's the face of this company. Customers love her.

"The first time I wore one of your fabulous yellow t-shirts I felt like I was in fluffy heaven!"
JOY

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SURF STYLE

Welcome to the surf club. Discover the best way to express yourself.

AMAZING QUALITY

Show off your pride for our Bay Area sports teams with these unique items!

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